The three sentence on business!

Website： cn.jscztyhg.com   Release Time: 2014-12-18

Speech is an art, marketing is a kind of knowledge. Do you know the sales? If you put the question to 100 sales staff, the answer may have 100. Everyone from different angles, in different thinking to understand the problem. Perhaps some people will say that sales is selling well, like eating, dressing, sleep, what can understand? But in practice, different understanding of sales, size even with the sales staff performance level and self promotion space has certain relation with the.
We wish to come and have a look this example:
A Jun, sales 3 years, replaced the 5 industries, the mediocre performance, not much savings, in 3 years of doing sales but still own worry about livelihood. He always think impassability, so a simple job selling products, what is not cutting-edge technology, why do it?
Mr B, sales of less than 2 years, replaced the 2 industry, good performance, has a certain customer resources, with many customers have become good friends, current income plus savings, live youziyouwei. He believes that sales work was learned, do a good job in sales, only to endure hardship is not enough, but also the brain.
For A Jun speaking, sales is a simple job selling products; for B Jun speaking, sales work was learned, what is the sales is not only so simple to sell products. One moment, be quite different results.
Someone may ask, isn't A a wrong? Sales not to sell products?
Mr. A is not wrong, put in 20 years ago may be right. But times change, environment change, the concept of people also want to change. Every one of us engaged in sales work, also need to reexamine their understanding of sales is to adapt to the changed environment.
I always think, before a person well understood one thing in not to do it is very difficult. So this is also so for the sales work. It can be said that you are engaged in the work of understanding the more comprehensive, more thorough, grasp do the job more.
For different understanding of sales, the modern market environment, the wise see wisdom. I put it into the following several aspects, the purpose of this research is to discuss with you.
1, dig demand. Sales is to identify the needs and meet the needs of the premise. We sell a product, must meet the needs of customers. There is no demand and the occurrence of sales, is a strong sell or fraud, which violates the essence of sales. So we work in sales, we should focus on how to discover the needs of customers, and our products or services to meet this demand. In practice, some demand is the dominant demand, such as colds need medicine; while some demand is implicit demand, customers do not know themselves, such as weak need to add vitamins and other nutritional health products, which requires the sales staff to dig this demand. To find out, customer demand as the center and not to sell the product as the center, this is we do sales, the key to improve the performance of the.
2, empathy, customers would like to think ~ sales are in pursuit of a win-win situation. We sell products, profits, customer benefit or solve the problem, both sides happy. This requires us to work in sales can not for their own interests to the detriment of the interests of customers. For example, in practice, we often see some sales staff to sell the product out by any means, do one hammer business. This will not only affect the image of enterprises, but also breaking source of income.
3, the sale is to win in the competition. Market competition superheating has let our sales staff to feel powerless, many engaged in sales work for many years friends always like to mention when: when sales much good to do ah, more relaxed...... In the market, we almost can not find who's selling exclusive products, customer choice is more and more big. At this time, we should not only consider how to sell their own products, but also to consider how to get customers back from competitors took. So we must seriously study the opponent, so that mutual understanding, to occupy a position in the market. But many sales personnel only know their own products, know nothing at all to the competitors. So, how to make consumers believe that the use of your product is the right choice?
4, the sale is a long-term behavior. Many of the sales personnel, finished in a business like a broken line kite, disappeared without trace. The head had to customer commitment also left, anyway, the money is in hand. However, most of the business we are from the old customer. When doing the first business, will be how to be able to think about second, with the same client third pen...... How can let the customer and to introduce other customers. At this time, after sale service is very important. Many sales staff do a few years sales work but not the number of customer resources, who can blame? Like the bear breaking package, breaking one to lose one, spent time and a half dead tired, achievement also not to go.
5, learn to listen to ~ the sale is effective communication. Many failed sales is not bad products or the customer does not have the demand, but because of a lack of communication or miscommunication, the two sides can not reach a consensus. Many salesmen total love chatter without stop in the face of the customer, forget the communication between the two sides and interactive behavior, one is not willing to listen to others feelings, is unable to successfully communicate. In the face of a superb collection of beautiful things of the products, consumers are increasingly rational